To find out what challenges businesses most often face when creating email content, we conducted a survey among our APSIS One customers. Now we have the answers… As marketers, we know that the foundation of writing a truly great email... Read more
Customer journeys and customer satisfaction are hot topics these days. However, it often feels like the focus is on new customers rather than existing customers. In fact, optimizing the post-sales journey and ensuring customer satisfaction is just as important, if... Read more
Modern companies collect large amounts of data, from many different sources. But for this data to be useful, it needs to be organized, easy to analyze and practically usable. What does CRM mean? A CRM (Customer Relationship Management) system is... Read more