In a digital world where competition is intensifying and consumer behavior is changing at an unprecedented pace, every company must reinvent its methods to maintain its market position and ensure growth. Traditional marketing strategies are no longer sufficient to meet... Read more
Why Automated ML Lead Scoring Has Become Essential In a data-saturated business environment, the ability to quickly identify the most promising leads has become a key driver of business performance. Traditional scoring methods, often based on fixed rules and manual... Read more
GEA E-commerce Results: A New Lever for Performance Understanding the Logic of Generative Engine Advertising (GEA) For several years, e-commerce has been seeking to push the boundaries of personalization and advertising effectiveness. Traditional channels, even when optimized by data, are... Read more
In a professional world saturated with messages and digital solicitations, the ability to manage, write, and optimize emails has become strategic. AI-powered email is now much more than a simple assistance tool: it’s an intelligent extension of human capabilities, able... Read more
Marketing Automation vs. CRM: two concepts often confused, yet quite distinct in the digital processes of businesses. These two tools play a crucial role at different stages of the customer journey. One structures and leverages sales data, while the other... Read more
In a world where digital performance drives business growth, marketing platforms have become strategic allies. Their role is no longer limited to simply distributing campaigns: they orchestrate the entire digital marketing value chain. And yet, despite their crucial importance, the... Read more
To find out what challenges businesses most often face when creating email content, we conducted a survey among our APSIS One customers. Now we have the answers… As marketers, we know that the foundation of writing a truly great email... Read more
Customer journeys and customer satisfaction are hot topics these days. However, it often feels like the focus is on new customers rather than existing customers. In fact, optimizing the post-sales journey and ensuring customer satisfaction is just as important, if... Read more
Modern companies collect large amounts of data, from many different sources. But for this data to be useful, it needs to be organized, easy to analyze and practically usable. What does CRM mean? A CRM (Customer Relationship Management) system is... Read more
Western Sydney University (WSU), Australia is among the best universities globally, recognized for its innovative approach to education and commitment to research excellence. With a diverse range of programs and a vibrant campus culture, WSU is rapidly becoming a premier... Read more