To find out what challenges businesses most often face when creating email content, we conducted a survey among our APSIS One customers. Now we have the answers…
As marketers, we know that the foundation of writing a truly great email campaign is understanding your recipients and engaging them with relevant, personalized communications.
But if you want to be the brand that stands out in a crowded inbox and manages to capture and retain recipients’ attention, it takes a little more than that.
There’s no denying it – consistently creating email content that’s captivating and engaging is definitely easier said than done.
Fortunately, generative AI is changing that, by giving marketers the help they need to tackle their top content challenges.
In this blog post, we’ll go over the most common pain points for email marketers and even suggest an AI tool that can be used to address them (we’re not being coy – we’re referring to APSIS’s new AI assistant, of course!).
Engage with creativity
Creating emails that truly stand out and engage customers requires creativity. You want to create content that is a breath of fresh air compared to the flood of emails that recipients receive every day.
But email marketers write an average of 15 emails per week; with such volumes, it’s hard to stay innovative all the time.
One of the main benefits of using generative AI is that it can support you in your creative process and provide you with ideas, new perspectives and help you reformulate texts when necessary. You avoid bottlenecks and can more easily keep your workflow going.
The numbers don’t lie: A recent study from Lightricks shows that 86% of all content creators believe that AI has a positive impact on their creativity.
Overcome writer’s block
Writer’s block is an all-too-common problem that affects even the best content creators.
It’s not always easy to think of and produce high-quality content when you feel the pressure of the next deadline lurking around the corner.
Careful planning and clear strategies help (and are a must) to drive content creation. But they can’t always cure the anxiety that a blank text document can cause.
That’s why more and more marketers are turning to AI. With a copy-generating AI, the first draft is always within reach, allowing you to create content faster than ever.
Lack of time and resources
Lack of time and resources is a recurring theme in our research findings.
Creating great content requires both; as any content creator who has ever been asked to produce more, faster knows, increasing speed and quantity will sooner or later affect quality.
You’ve probably wished you could clone yourself to get everything done – and so have we.
AI can’t replace the human touch, emotion, or insight in a given context. But the technology can speed up your content production by 3.5x while reducing costs by up to 30%. You could call it a helpful assistant that never sleeps.
The main benefit of AI is clearly that it frees businesses and marketers from frustrating constraints. Instead, they can focus on what they do best: interacting with their audience in a human and more creative way.
New feature: Let APSIS AI Assistant create high-quality newsletters for you
Standing out in a crowded inbox and engaging readers while continuing to produce content at a steady pace is not easy.
It’s clear that marketers struggle to find enough time and resources to brainstorm and produce content that helps them get where they want to go.
It’s with this in mind that we created a reliable AI writer for emails: APSIS AI Assistant.
This feature is designed to help marketers think through, generate, and optimize professional newsletters in just a few minutes, saving them valuable time.
What makes our AI assistant unique? Glad you asked!
- AI specialized in email marketing: This AI has received specific training in email marketing best practices. So you can trust it to know how to create captivating subject lines and preheaders, as well as engaging content.
- Adapt your content to different audiences: You can produce and optimize content in eight different languages: English, French, Spanish, Dutch, Swedish, Danish, Norwegian, and Finnish.
- Let the AI seamlessly adapt the tone and content to suit acertain customer segment.
- Secure and GDPR compliant: We know that data security is extremely important. Don’t worry – we never share customer information with third parties
1. Understand your audience
Before you start creating content, it’s important to know your audience as well as you know your friends: Who are they (name, age, location, and other basic information)? What are their interests? What do they dislike?
APSIS One helps you map and understand your audience by providing insight into their behaviors, preferences, and interaction patterns. You can then use simple tools to segment your different recipients based on specific attributes.
Understanding your audience is the first step in the journey toward generating and optimizing content that is guaranteed to resonate with them.
Bonus tip: Do research, such as surveys, to identify the topics, formats, and tone of voice your audience prefers.
2. Kickstart the ideation process
Don’t waste time you don’t have trying to come up with clever ideas and wording.
APSIS AI assistant can help you brainstorm; all you have to do is ask it for what you need.
Based on your prompt, it can suggest topics, content, paraphrases, engaging subject lines, and preheaders, all while keeping email marketing best practices in mind.
3. Maintain a consistent style and tone
Let your brand voice shine – use APSIS AI Assistant to create consistent content that delivers a cohesive reader experience.
All you need to do is give the AI an example or describe the tone and style you want to use.
Our AI email assistant helps you ensure you have a consistent style across all your newsletters. It can also seamlessly adapt different elements based on the context you provide.
4. Add a human touch
AI can generate content quickly and efficiently, but it’s still very important to add a human touch.
As AI tools become more popular, consumers have also become more aware of when they are being used (in 54% of cases). This isn’t a bad thing, though: 41% of consumers say they prefer brands that incorporate AI into their customer experience.
But AI can’t replace human creativity, only complement it. To ensure your brand stands out, it’s important to use your own creativity and empathy, as well as your unique insights, when optimizing your content.
Bonus tip: Personal anecdotes, stories, and expert insights are great tools for making newsletters more relatable and engaging.
5. A/B testing and iterations
Once your newsletter content is ready, it’s time to test what works best with your audience.
Conduct A/B tests on different elements of your newsletter, such as layout, images, CTAs, and length, to see which versions perform best. But remember to only test one element at a time, so you can easily derive the results.
This way, you can continuously optimize your newsletters and gain insight into how you can build a stronger connection with your audience.